The short answer is that most design and advertising services are not taxable in New York. But the full answer depends on what you’re actually delivering to clients.

Creative services like logo design, branding, marketing strategy, website design, social media management, and consulting are generally exempt from sales tax. New York does not tax professional services, and design work falls into that category. If you’re billing a client for 10 hours of design work and delivering digital files, there’s no sales tax on that invoice.

The exception is tangible personal property. When you sell physical items, sales tax applies. For creative services businesses, this usually means printed materials. If you’re billing a client for 500 brochures, 1,000 business cards, or a set of banners, you need to collect sales tax on those items because you’re selling tangible goods.

The distinction matters when agencies handle print production. If you design a brochure and also handle printing through a vendor, then invoice the client for both, you’re reselling the printed pieces. Sales tax applies to the printed materials portion even if the design portion is not taxable. Some agencies break out design and print on invoices specifically for this reason.

Digital files generally follow the service, not the product. A logo design delivered as a PNG or vector file is not taxable because the value is in the creative work, not the file itself. But selling prepackaged templates, stock graphics, or off-the-shelf digital products might be taxable depending on how they’re structured.

Prewritten software is another taxable category. If you’re selling licenses to existing software rather than building custom applications, that’s taxable in New York. Custom software developed specifically for a client is generally exempt.

Keeping track of what’s taxable and what’s not requires attention to how you structure invoices and categorize revenue. Long Island bookkeeping services that understand creative businesses can help you set up your books so taxable and non-taxable revenue stays separated, which matters when you file sales tax returns.

When in doubt, look at what you’re handing over. Service equals no tax. Physical product equals tax. That framework covers most situations creative businesses encounter.